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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/17917| Title: | Digital marketing in Indian FMCG sector: A case study of HUL | Authors: | Kumar, Abhash Munuswamy, Varalakshimi |
Keywords: | Marketing management;Digital marketing;FMCG | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P13_057 | URI: | https://repository.iimb.ac.in/handle/2074/17917 |
| Appears in Collections: | 2013 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P13_057_E38754_MKT.pdf | 2.84 MB | Adobe PDF | View/Open Request a copy |
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