Market entry strategy for TD Ameritrade in Singapore

Abstract

TD Ameritrade is the largest retail discount brokerage firm in United States in terms of retail trades per day. TD Ameritrade launched the thinkorswim Singapore business in an effort to determine the feasibility of international expansion. The thinkorswim trading platform and mobile suite provides the clients with most innovative approach to trading, research and portfolio management. Thinkorswim has started to gain momentum in the Singapore market but still has lots of scope to grow and emerge as the market leader. The following report analyses the trading practises in Singapore market, ways to improve current offerings to gain customer traction and create brand recognition for TD Ameritrade in Singapore market.