Opportunities for DTH players in a changing market: Impact of digitization on the TV industry in India, and exploring new opportunities for DTH players in the wake of the change

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18012

DC Field	Value	Language
dc.contributor.advisor	Kanagal, Nagasimha Balakrishna	-
dc.contributor.author	Agarwal, Ritesh
dc.contributor.author	Shukla, Shuchi
dc.date.accessioned	2021-04-11T11:42:40Z	-
dc.date.available	2021-04-11T11:42:40Z	-
dc.date.issued	2013
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/18012	-
dc.description.abstract	Telecom regulator (TRAI) has mandated compulsory digitisation of cable TV transmission across the country, and the transition for the whole of India is planned to be completed by December 2014 (transition already completed for many Tier I and Tier II cities). It is in this context that this study is being carried out with the objective of identifying new opportunities that have emerged for DTH (Direct to Home) players and recommend strategies to tap the same.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P13_149
dc.subject	Media industry
dc.subject	TV industry
dc.subject	DTH market
dc.subject	Telecommunication
dc.subject	DTH strategies
dc.title	Opportunities for DTH players in a changing market: Impact of digitization on the TV industry in India, and exploring new opportunities for DTH players in the wake of the change
dc.type	CCS Project Report-PGP
dc.pages	21p.
dc.identifier.accession	E38846
Appears in Collections:	2013

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