1. IIMB-
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  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18021
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dc.contributor.authorSeshadri, Deepa
dc.date.accessioned2021-04-17T06:36:12Z-
dc.date.available2021-04-17T06:36:12Z-
dc.date.issued1993
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18021-
dc.description.abstractBesides Indirect Coverage (I DC), the rural thrust has been spear-head ed by Small Town Promotion Pac k ag e (STPP) and Operation Harvest. However, these three operations enable us to reach only a small percentage of the rural market. How do we increase our coverage either through IDC, STPP, OH or any other operation to provide saturation coverage to all rural markets on all weather motorable roads?
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N3_021
dc.subjectRural market
dc.subjectSaturation coverage
dc.subjectRural distribution system
dc.titleStrategy for rural distribution; Hindustan Lever Ltd.
dc.typeSummer Project Report-PGP
dc.pages130p.
dc.identifier.accessionE5795
Appears in Collections:1990-1995
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