Study of sales of rallicicoil and TIK-20; Rallis India Ltd.

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18043

DC Field	Value	Language
dc.contributor.author	Sophia, M
dc.date.accessioned	2021-04-17T06:36:55Z	-
dc.date.available	2021-04-17T06:36:55Z	-
dc.date.issued	1993
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/18043	-
dc.description.abstract	This survey was conducted to study the performance of Rallicoil and TIK-20 in the Coimbatore district. ·It was found that while TIK-20 has maintained a stable sale. the sales of Rallicoil has been facing problems. The survey revealed that Rallicoil lacked exposure to media of any sort and hence a large part of the populace were unaware of it. From the dealers the two frequently received complaints were that there has been a lot of damages in the recent post and the supplies have been irregular owing to chages of distributor. The solution to the problem lies in increasing the advertisements, regularising the supply and improving the quality.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N3_085
dc.subject	Marketing management
dc.subject	Sales of rallicoil
dc.subject	Performance of rallicoil
dc.subject	SWOT analysis
dc.subject	Retail market
dc.title	Study of sales of rallicicoil and TIK-20; Rallis India Ltd.
dc.type	Summer Project Report-PGP
dc.pages	35p.
dc.identifier.accession	E5817
Appears in Collections:	1990-1995

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