1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2013
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18059
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dc.contributor.advisorMishra, Ashis-
dc.contributor.authorTrivedi, Aastha
dc.contributor.authorBachhav, Gaurav Dilip
dc.date.accessioned2021-04-17T06:53:31Z-
dc.date.available2021-04-17T06:53:31Z-
dc.date.issued2013
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18059-
dc.description.abstractThe objective of the study is to identify a sustainable, feasible retail model for rural markets which can be adopted by retail corporate to expand in rural India. This study was conducted to identify the challenges faced by current significant players in capturing rural markets and build a new model based on the learning.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P13_166
dc.subjectRetail management
dc.subjectRetail marketing
dc.subjectRural development
dc.subjectRural India
dc.titleRetail model for rural India
dc.typeCCS Project Report-PGP
dc.pages21p.
dc.identifier.accessionE38863
Appears in Collections:2013
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