Social media: Transforming B2B organizations

Abstract

The project titled “Social Media: Transforming B2B Organizations” is a study on the usage of social media (both public & enterprise) by B2B technology firms Oracle Corp. & Cisco Systems, Inc. Social media are already getting labelled as propellers of the next phase of the global Internet story by enabling social networking. While most users of social networking via Internet websites such as Facebook, Google+ and LinkedIn are individuals, an increasing number of businesses and enterprises are establishing their presence on these platforms. Apart from using the public social media services, enterprises are looking to leverage the power of social networking within the organization as well to promote greater employee engagement via sharing and collaboration using similar platforms. There seems to be a significant difference in how businesses use social media within and outside the enterprise. Given the pivotal role social media play in today’s networked businesses; this contrast needs to be examined wholesomely and systematically.