A study on effectiveness of social media campaigns

Abstract

In the past, most of the social interactions were limited by geographical boundaries in which people lived by. People mostly used to know by face whom they are dealing with and it is either verbal or written communication exchanges through notes and papers. Enterprises who wanted to sell their products and services have to employ people who have to travel across regions for their assignments. With the advances in the technology from the 1900s, mankind is able to communicate better using several channels like newspapers, telephone, radio and television. Here social interactions started to break geographical constraints and cultures and enterprises started utilizing these channels for effectively reaching out to their end consumers. This happened to be a one way communication channel and the last mile interactions used to happen very little and involved a lot of cost to the company. The complexity in the marketing channels has grown to a large extent with the maturity in the media industry.