1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2013
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18121
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dc.contributor.advisorBhagavatula, Suresh-
dc.contributor.advisorKumar, K-
dc.contributor.authorKalayappan, S
dc.contributor.authorKarthik, P
dc.date.accessioned2021-04-17T06:56:30Z-
dc.date.available2021-04-17T06:56:30Z-
dc.date.issued2013
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18121-
dc.description.abstractThis project aims to provide answers to some of the key questions that will be helpful for a potential online platform for fashion designers in Bangalore. The following is the list of objectives that we have tried to address through this project. All data collected were specific to Bangalore city. ? To estimate the number of addressable household and their buying power. ? To do a consumer profiling for the target segment of the online platform. ? In-depth interviews with suppliers to identify Key expectations. ? To identify top three differentiating factors for the online platform from the above interviews.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P13_223
dc.subjectE-commerce industry
dc.subjectHousehold
dc.subjectBuying power
dc.subjectRetail investment
dc.subjectEmerging markets
dc.subjectGlobal Retail Development Index
dc.subjectGRDI
dc.subjectIndian consumer behavior
dc.titleVogue 24x7: Market research and feasibility
dc.typeCCS Project Report-PGP
dc.pages20p.
dc.identifier.accessionE38920
Appears in Collections:2013
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