Business model of Indian premier league and detailed study of the strategy of Bangalore Royal Challengers

Abstract

Modeled on the lines of European club football, Indian Premier League (popularly known as IPL), the brainchild of the BCCI Vice-President Lalit Modi, is a Twenty20 cricket league which has the sanction of the International Cricket Council (ICC), the world governing body for Cricket. In the first edition, the whole format revolved around eight franchise teams owned by business tycoons, Bollywood stars and media magnets. Since then, the IPL has witnessed many transformations and innovations, each aimed at making the sporting extravaganza bigger and better. In the latest fourth edition of the league, two new teams were introduced, taking the total to 10. The first edition itself has been successfully able to gather a lot of attention with the highpoints being the advertising revenues generated the packed stadiums and the consistently high TRP ratings achieved. The TRP rating of around 5 achieved throughout the first 50 matches is said to be amongst the highest by all television programs running in India at around the same time. As a direct consequence of the same, very high rates were secured for advertisement with 10-second slots being sold for even as high as INR 2.5 million.