Growth marketing strategies of fast food retailing in Indian retail space

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18247

DC Field	Value	Language
dc.contributor.advisor	Kanagal, Nagasimha Balakrishna	-
dc.contributor.author	Sharma, Prachi
dc.contributor.author	Sharma, Bandana
dc.date.accessioned	2021-04-23T12:29:25Z	-
dc.date.available	2021-04-23T12:29:25Z	-
dc.date.issued	2011
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/18247	-
dc.description.abstract	Retail sector basically deals with all B2C (Business to consumer) transactions; direct selling to consumers is termed as retail. We all visit retail stores in our day to day lives to buy clothes, electronics, edibles and other household materials. i Westside, Shopper's stop, lifestyle, More, Reliance Mart are few of the retail chains in our suburbs in Bangalore which caters the consumers basic needs at certain occasions. Retail can be in many sectors food& grocery retail, Apparel Retail, Gems & Jeweler retail, Pharmaceutical retail, Music retail, Book retail, consumer durable retail etc.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P11_114
dc.subject	Food industry
dc.subject	Fast food market
dc.subject	Fast food retailing
dc.subject	Retail market
dc.title	Growth marketing strategies of fast food retailing in Indian retail space
dc.type	CCS Project Report-PGP
dc.pages	53p.
dc.identifier.accession	E36564
Appears in Collections:	2011

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