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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18346| Title: | Private labels in Indian apparel retail chain: A comprehensive study from consumers and retailers perspective | Authors: | Patel, Sangeeta Jyoti |
Keywords: | Retail industry;Retail chain | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P11_200 | Abstract: | Retail is one of the largest industries globally and has undergone a sea change in the last fourdecades. The changes which started in the developed markets of US and Europe are currentlysweeping the developing countries. One organization that saw this happening is Wal-Mart the largest retailer in the world.. | URI: | https://repository.iimb.ac.in/handle/2074/18346 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_200_E36650_MKT.pdf | 1.77 MB | Adobe PDF | View/Open Request a copy |
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