Study of promotion and communication strategies for new technology innovations in the Indian market

Abstract

The high technology world has a platform in which the products, players and users are constantlychanging. In such a dynamic world, marketers need to devise their strategies in the most efficientmanner. Technology marketers need to provide clear differentiation, positioning, betterintegration across offerings and effcient means of providing value to the customer. Speciallywhen there are so many players coming up in this market with such tremendous competitionamong them, it would be worthwhile to try and understand the strategies adopted by thecompanies in reaching out to the right consumers with relevant communication.