Transitainment

Abstract

Brief Description of the Idea: Transitainment Ventures Pvt. Ltd delivers quality multimedia content (entertainment, corporate communications, Informatics etc.) to the large untapped market of daily commuters of public transport, who spend an average of 1.5 to 2 hours per day essentially doing nothing. Given the congested nature of our urban centers and ever increasing load on existing infrastructure, these travel times are bound to increase. Transitainment's service instantly converts commuters’ mobile phones and tablets into highdefinition TV sets and video/audio data consumption devices. The addressable market potential for such services is upwards of 45 Million Hours/Month in Bangalore city alone, driven by positive trends. Nasscom estimates there are about 25 Lakh IT-BPO Employees in India, most of who use company cabs/buses to commute to work. This, along with the other intra and inter-city public transport commuting population, makes for a large content consumption market. This market is largely untapped because of the technical challenges in reaching the ever moving population. Using a patent pending, cutting-edge technology platform and grounded understanding of the commuter habits, Transitainment enables a very low-cost solution for delivering high quality, realtime content to commuters. This technology is superior in bandwidth and cost than any other available method for mobile content transmission for a moving medium. The company is backed by a team of experienced engineers and IIM Alumni, supported by industry experts and startup veterans.

Brief Overview of the Report: As this is a project based on a start up and any start up has to deal with multiple issues which can either be planned or unplanned. Thus, at the beginning of the CCS, the challenge for us was to identify few key areas and pursue them in sufficient detail. After several brainstorming sessions with the faculty, we limited our focus to two key areas and have made an attempt to provide a detailed analysis for them. These two key areas are: 1. Identifying Key Risk Areas and finding Mitigation Strategies for these risks. We have also tried a basic description of the product architecture and some preliminary mock ups of the User Interface. 2. Designing a Marketing Strategy driven by Preliminary Market Research. For easier readability of the report, we have divided the report into two sections, the first section is the Risk Strategy Document and the second section is the Marketing Strategy Document.