1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18886
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dc.contributor.advisorKumar, U Dinesh
dc.contributor.authorPrakash, Nithin
dc.contributor.authorBasheer, Noufal Mohamed
dc.date.accessioned2021-05-10T13:27:07Z-
dc.date.available2021-05-10T13:27:07Z-
dc.date.issued2012
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18886-
dc.description.abstractObjectives of the study: 1) Understand the influence of discount on purchase of snacks by customers and the effectiveness of discount in driving sales. 2) Understand the influence of its and other brands’ discount programs on the sales of Reliance Select snacks. 3) Identify strategies that can be adopted by Reliance Select to capture market share from competing brands.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P12_009
dc.subjectRetail purchase
dc.subjectDiscount on sales
dc.titleAnalysis of retail purchase decisions
dc.typeCCS Project Report-PGP
dc.pages12p.
dc.identifier.accessionE38111
Appears in Collections:2012
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