Develop a suitable initial launch and scale up strategy for cloud based offerings like Intel® AppUp for SMB (Software as a Service - Hybrid Cloud Offering) in developing countries like Brazil and India

Abstract

Objectives:Looking at the bigger picture, the objective of the project is to analyze Intel’shybrid cloud based offerings for Small and Medium Businesses (Intel® AppUp for SMB)in countries where they have been launched like the USA and develop a initial launch andscale up strategy for developing countries like Brazil* and India. This would be achievedthrough the study of the product offering, market forces in play and scenario analysis.The recommendations would include the results obtained from the scenario analysis and aframework for intel to follow to ensure a successful launch in developing countries.About Software as a Service (SaaS) and Infrastructure as a Service (IaaS):Software as a Service (SaaS) is a software distribution model in whichapplications are hosted by a vendor or service provider and made available to customersover a network, typically the internet.Infrastructure as a Service (IaaS) is a model in which an organization outsourcesthe equipment used to support operations, including storage, hardware, servers andnetworking equipment used to support operations, including storage, hardware, serversand networking components. The service provider owns the equipment and is responsiblefor housing, running and maintaining it. The client typically pays on a per-use basis.About Intel Hybrid Cloud Technology and AppUp (SMB):Intel Hybrid cloud provides the twin benefits of cloud computing and at the sametime physical ownership of data. Physical ownership of data is achieved by putting aserver on the company premises. The server is managed by a 3rd party Managed ServiceProvider who controls the server and the apps available on it as SaaS. AppUp for Smalland Medium Businesses is the branding used for this service that is provided to thecustomers. It also includes elements of IaaS to ensure that the service solution is able toscale up to increased needs as the customer business grows. (Intel Corporation).Intel AppUp for SMB which is based on Intel’s Hybrid cloud is already available in theUnited States. There are plans to roll out the same in Brazil in 2013. As part of this CCSwe will attempt to study the current product offering, markets and expansion plans. Thenwe intend to analyze scope for improvements in this and do a study of competitorofferings and do a scenario analysis. The end result will include financial analysis of thescenarios and a framework for roll out of Intel AppUp for SMB in the developingcountries like Brazil and India.