1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18919
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dc.contributor.advisorMukherji, Sourav
dc.contributor.authorKurukunda, Raghavendra
dc.contributor.authorShivaranjan, C H
dc.date.accessioned2021-05-11T11:47:02Z-
dc.date.available2021-05-11T11:47:02Z-
dc.date.issued2012
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18919-
dc.description.abstractObjectives of the CCS: * To study if social entrepreneurship models are successful in food industry in India?. * To suggest market strategy for Danone to be successful in India
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P12_064
dc.subjectFood industry
dc.subjectSocial entrepreneurship
dc.subjectMarket strategy
dc.subjectBottom of the Pyramid
dc.subjectBOP
dc.subjectBoP social business
dc.titleDeveloping a strategy for Danone to reach BOP consumers in India
dc.typeCCS Project Report-PGP
dc.pages16p.
dc.identifier.accessionE38166
Appears in Collections:2012
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