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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18925| Title: | Devising a market entry strategy into the Indian metal cookware market for a multinational company | Authors: | Arifa, J Anees Priyadharshini, S |
Keywords: | Market entry strategy;Metal cookware market;Cooking habit;Metal consumer;Cookware market | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P12_069 | Abstract: | The Indian metal cookware market includes cookware made of steel, copper, aluminum,or iron, which is used for stove top cooking, oven cooking, roasting, baking and includesreceptacles such as pots, pans, frying pans, woks, saucepans and pressure cookers. Itconstitutes 98-99% sales in the cookware category. An US based multinational company wantsto enter the Indian metal cookware market. This project devises an entry strategy for themultinational company to enter into Indian metal cookware market. | URI: | https://repository.iimb.ac.in/handle/2074/18925 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P12_069_E38171_NSRCEL.pdf | 1.35 MB | Adobe PDF | View/Open Request a copy |
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