The impact of marketing on Thespian art

Abstract

For the purpose of our research, we have to analyze literature on the world of thespian art andtried to gather data on consumer perception related to theatre. A close study on RangaShankara theatre facility was carried out to study how it plans and continue to differentiate itsproducts where differentiation is primarily governed by subjective rather than objectivedimensions of quality. We have chosen performing arts industry because this industry hassuffered the maximum brunt of the advent of technology. The industry that features in ourresearch constantly compete for the attention of audience and theatres are finding it hard tokeep themselves in the mind of the audience, most of the audiences have excluded it from theirconsideration set of entertainment. There the governing question of this entire project wouldbe to discover, and suggest effective marketing strategies for managers in creative industry