Marketing strategies to combat food inflation

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19014

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Gopalakrishnan, Purnima
dc.contributor.author	Arava, Ravi Teja
dc.date.accessioned	2021-05-12T12:21:49Z	-
dc.date.available	2021-05-12T12:21:49Z	-
dc.date.issued	2012
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19014	-
dc.description.abstract	Inflation refers to a sustained increase in the general price level, often measured by an index of consumer prices. The rate of inflation is the percentage change in the price level in a given period.1) The measurement of inflation is quite debatable and has been found quite challenging all over the world,2) . Inflation measurement is of significance due to the manner in which it would influence policy decisions.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P12_150
dc.subject	Marketing strategies
dc.subject	inflation
dc.subject	Food inflation
dc.title	Marketing strategies to combat food inflation
dc.type	CCS Project Report-PGP
dc.pages	35p.
dc.identifier.accession	E38252
Appears in Collections:	2012

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