1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19026
Title: Performance evaluation of TANISHQ boutiques through retail audit
Authors: Ananth, G 
Naveen, R 
Keywords: Jewellery;Auditing;Retail industry
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P12_170
Abstract: The objective of this project is to evaluate the performance of TANISHQ retail stores in Bangalore through store auditing. Various consumer surveys were also taken among customers to gauge their satisfaction levels with TANISHQ and its services. The scope of the project is to develop a common framework that can be used to evaluate the performance of TANISHQ stores with a little bit of variable unique to the store.
URI: https://repository.iimb.ac.in/handle/2074/19026
Appears in Collections:2012

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