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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19172| Title: | Product inline design and positioning in the presence of quality sensitive consumers |
| Authors: | Tirupati, Devanath Shah, Janat O Palsule, Desai |
| Keywords: | Product inline design;Positioning;Marketing management |
| Issue Date: | 2010 |
| Conference: | MSOM Conference, , June 2010, Haifa, Israel |
| URI: | https://repository.iimb.ac.in/handle/2074/19172 |
| Appears in Collections: | 2010-2019 P |
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