Growth and development of AMUL

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19294

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Brahma, Jewsree
dc.contributor.author	Sriharika, Kalla Bhanu
dc.date.accessioned	2021-06-07T12:22:00Z	-
dc.date.available	2021-06-07T12:22:00Z	-
dc.date.issued	2018
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19294	-
dc.description.abstract	Amul is an Indian dairy brand formed in 1946 under Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF). This report covers the analysis and evaluation of current marketing strategies adopted by Amul in comparison to the competitors in respective product categories. It explains about the supply chain model and business model of Amul which helped them thrive in India for 72 years in India. The scope of study is to find out what marketing strategies have made Amul number one dairy brand in India till date
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P18_072
dc.subject	Dairy industry
dc.subject	Supply chain
dc.subject	Co-operative society
dc.title	Growth and development of AMUL
dc.type	CCS Project Report-PGP
dc.pages	45p.
Appears in Collections:	2018

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