1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2018
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19360
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dc.contributor.advisorBhagavatula, Suresh
dc.contributor.authorHalder, Arpita
dc.contributor.authorAnvesh, M Shefali
dc.date.accessioned2021-06-08T12:08:46Z-
dc.date.available2021-06-08T12:08:46Z-
dc.date.issued2018
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/19360-
dc.description.abstractFor the market research, we have first started with the secondary research and from the insights we got from the secondary research, we have done our primary research. We have floated a survey and used the responses to do a quantitative analysis. We have also conducted depth interviews to obtain insights for the research.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P18_137
dc.subjectMarket research
dc.subjectMarket penetration
dc.titleMarket research project with Havenow
dc.typeCCS Project Report-PGP
dc.pages16p.
Appears in Collections:2018
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