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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19393| Title: | Emerging mobile technologies and how they can be used for marketing | Authors: | Bansal, Reshu Mittal, Himanshu |
Keywords: | Mobile technologies;Digital marketing;Mobile- driving traffic | Issue Date: | 2018 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P18_121 | Abstract: | Mobile is the face of digital marketing today and is gearing up for endless future possibilities with the rise in technological advances in technology. In the US, mobile accounts for 71% of the total digital time, which rises up to 91% in Indonesia. 60% of queries search are from mobile if we talk about global statistics. | URI: | https://repository.iimb.ac.in/handle/2074/19393 |
| Appears in Collections: | 2018 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P18_121.pdf | 2.86 MB | Adobe PDF | View/Open Request a copy |
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