Effect of number of views on customer purchase intention

Abstract

The project started with the thought that — ‘Does the number of views have any effect on the purchase intention of consumers?" To test this hypothesis, we went ahead and created two surveys — in one, the participant was shown a bottle with the number of views and then answer the questions and in the other one the participant was just shown the bottle with no mention of views and then answer the questions. We floated these surveys to two different groups of people. We received approximately 30 responses to each of the survey. We then analysed the collected data using inferential analysis techniques to establish the required causality. Through the analyses, we found that our hypothesis was valid, (Le. number of views affects the purchase intention. We nave then listed the limitations due to the scope of the study and suggested steps for improving the accuracy