Movie recommendation system

Abstract

On demand entertainment industry in India is growing at a CAGR of 21.82%, expected to reach Rs. 11,977 crores by 2023. Owning to its huge consumer base, globally India is one of the fastest growing entertainment and media market. The two key drivers of this enormous growth have been the increase in smartphone and internet penetration in India. As on December 2019, India had 502.2 million smartphone users which is expected to reach 820 million in the next two years. The rise is driven by rural India which has witnessed 35% Y-o-Y growth in 2018. The internet penetration in India, driven by low-cost data rates by Reliance Jio, was 41% in 2019. India’s monthly active internet user base is expected to hit 639 million by December 2020 from the current 574 million. Due to Covid-19, the online video consumption has increased by 40% from 2.1 billion hours in last week of December 2019 to 2.9 billion hours in the last week of March 2020 (when lockdown started). Considering the huge market potential, there are many foreign players operating in India. The industry is dominated by MNC players Google’s YouTube, Disney + Hotstar, Amazon Prime Video and Netflix.