Views or buys- what's a better metric for consumer purchases

Abstract

Scarcity cues create cognitive bias in in consumers ' minds, propelling them to place a greater value on products. We did further research to conclude whether the presence of a number of bought cues, the number of viewed cues or both together will lead to a higher positive effect in consumer purchase for recently introduced fashion accessories in the market. Through experimental research, we found out that the presence of the number of bought cues and the number of viewed cues or both together does not create cognitive bias. Therefore, managers can use these insights and avoid adding such number on the webpage along with fashion accessories, adding more numbers would make the website cumbersome and look unattractive.