Study influencer micro moments analysis in marketing

Abstract

In current era of competition, it has become important to understand customers deeply and capture their need at every moment. Customer experience can be influenced by marketers through an in-depth understanding of customer behavior so that we can be pre-empt and be prepared for micro moments deliver informed support and form an extensive view of customers. In this report we analyze effect of micro moments and their influence on customer purchase journey In recent years, micro moments campaign has been extensively used by many successful brands to safeguard their place and market share in competitive scenarios. The purchase intentions of the customers are linked to the micro moments they undergo during the day and play an important role in making final decisions We examined an online study on how these moments influence in building brand awareness and how customers relate themselves with the brand. Findings of this work offer theoretical and practical implications with respect to our analysis