Consumer perception of sanitizers and related buying behavior

Abstract

We set out to carry this project with the aim to understand the perception of people when it came to buying anti-bacterial or germ-killing sanitizers due to the pandemic that’s going on. We mainly tested the different factors on which consumers typically made their purchase decision when it came to buying sanitizers and whether there was any change in the purchasing patterns in the pre and post Covid market. Respondents were asked to fill a short survey asking them about their general perception towards sanitizers, what all that they looked at while buying one and what was their usage like. Through our research we were able to find that almost 82% of the respondents did not use a sanitizer before Covid struck. However, almost 98% of the respondents have used it in the last eight to nine months. Another interesting insight was that almost half of the people were unaware that soaps were more effective than sanitizers when it came to killing germs and there also seemed to be a strong perception among people that greater the alcohol content in the sanitizer the better would be its performance, thus giving an undue advantage to companies that advertise their products with higher alcohol content.