Understanding willingness of consumers towards “renting furniture”

Abstract

Our objective was to understand the Sharing economy trends, platforms being used currently and the consumer behavior towards these sharing platforms. And for this we did some secondary research on sharing economy, where in we understood how companies like Uber, Airbnb, Zoom Car are utilizing this by sharing the assets. We would be focusing on the particular subset of sharing economy, which is Renting. And in this category we wanted to understand the “willingness of people towards renting furniture”.