Study of the role of internal HR practices in creating and sustaining a service brand

Abstract

A service brand to create and sustain its value must provide homogeneous service and that will build loyal customers. Also, the human resource team plays a crucial role in positively impacting the employees of the company, leading to a better performance of the company. We aim to study the impact of HR practices on employees’ satisfaction and enhancement of their skills resulting in increased organizational effectiveness. We collected data of people working in companies providing service as a product with the help of IIMB alumni connections. The results we found shows that the human resources a crucial role in enhancing a service brands value by properly communicating the brand’s culture throughout the company. Therefore, we conclude in the end that human resources team should work with the marketing team to properly market its brand’s values to enhance employee morale, commitment towards organization, employee’s productivity, ultimately resulting in increased value of the brand