Report submission: Business opportunity and selecting the right KPI's

Abstract

As a part of CCS course work, we aim to understand how companies select the right metrics to select or reject a business opportunity. Business metrics, also known as KPIs (key performance indicators), provide a measurable value that indicates a company’s business objectives progress. There are hundreds of different main performance indicator examples, but there is no point of all these measures. Depending on business goals, companies track business metrics that show how your business is doing. One of the corporate world’s most repeated mantras in recent years, however, is that “you can’t manage what you cannot measure.” (Forbes,2019). This mindset means that corporations are now increasingly using rigid performance metrics such as key performance indicators (KPIs) or the balanced scorecard(BSC) to monitor all aspects of a company. Our expected learning from the course would be to understand the metrics companies from different sectors use to measure growth and how they implement it at an organization level. The challenges it may pose to long-term strategy if the activities are not done correctly. Based on our findings, we aim to understand the metrics & processes used in e-commerce companies for different decision making. We aim to understand its deep-down effect on that corporation and give recommendations on the selection of the right kind of metric and the implementation method.