Promotions planning for METRO cash and carry

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19763

DC Field	Value	Language
dc.contributor.advisor	Hazra, Jishnu
dc.contributor.author	Babu, K R Anand
dc.contributor.author	Katiyar, Kumar Gaurav
dc.date.accessioned	2021-06-16T13:13:42Z	-
dc.date.available	2021-06-16T13:13:42Z	-
dc.date.issued	2017
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19763	-
dc.description.abstract	Metro cash and carry is a global pioneer in B2B retailing serving about 25 countries with 750 self-service wholesale stores. Metro cash & carry is a part of Metro AG wholesale & Food specialist company, who are chief international retailer in wholesale and food division. The company is able to fulfill the needs of its customers internationally by its conventional solutions. Cash & carry concept is well known by its wide customer base and the exceptional business model wherein customers can choose their products and carry these with themselves by visiting a single retail store.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P17_022
dc.subject	Metro cash and carry
dc.subject	B2B retailing
dc.subject	Supply chain
dc.title	Promotions planning for METRO cash and carry
dc.type	CCS Project Report-PGP
dc.pages	9p.
Appears in Collections:	2017

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