1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2017
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19843
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dc.contributor.advisorMukherjee, Kanchan
dc.contributor.authorSaha, Spandan
dc.contributor.authorBorana, Jayesh
dc.date.accessioned2021-06-18T08:42:45Z-
dc.date.available2021-06-18T08:42:45Z-
dc.date.issued2017
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/19843-
dc.description.abstractThe aim of this paper is to find an indicator for situational leadership capabilities using brand preferences of a person by investigating his/her natural orientation towards decision-making and the person’s flexibility to alter from his/her natural orientation depending on the situation as a reaction to change in the buying conditions.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P17_166
dc.subjectLeadership
dc.subjectDecision making
dc.subjectBrand preferences
dc.titleAssessing situational leadership capabilities using brand preferences
dc.typeCCS Project Report-PGP
dc.pages49p.
Appears in Collections:2017
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