Paradigm shift in world of marketing

Abstract

The most successful brands have been consistently able to stay relevant for its consumers and have managed to create a sustainable marketing approach over the years and have managed to overcome the challenges of the Indian market. As part of this study, we have studied the impact of macroeconomic factors on the leading brands and its impact on the existing and new markets. The emerging trends has given way to possible partnerships of diverse industries and overlap of marketing initiatives. Research Methodology:- • Study relevant data about the focus industries and marketing initiatives of top brands of these industries through secondary research. • Gauge stakeholder’s view through company executives and subject experts. • Establish emerging future trends in the focus industries. • Study the impact on current and potential markets. • Explore possible synergies across industries and focus companies.