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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20004| Title: | Future of retail industry in India | Authors: | Patil, Pratiksha Shindekar, Omkar |
Keywords: | Retail industry;Marketing;Market expectation;Retail distribution;Customer relationship | Issue Date: | 2019 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P19_130 | Abstract: | Retail is a very localised business and involves a very close connect with customers. We focus a lot on understanding every small and large community in India — understanding their needs, empathising with their aspirations and customising our offerings. We now have very deep and rich data on our consumers and have the technology and teams in place to leverage this data. This would help us build stronger relationships with customers and run the business in the most efficient manner. | URI: | https://repository.iimb.ac.in/handle/2074/20004 |
| Appears in Collections: | 2019 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P19_130.pdf | 517.29 kB | Adobe PDF | View/Open Request a copy |
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