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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20042| Title: | Go green | Authors: | Aggarwal, Smriti Bhaskaran, Hari |
Keywords: | Green energy;Renewable energy;Cab services;Electric vehicles | Issue Date: | 2019 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P19_173 | Abstract: | Objectives:- A strategy to scale a new full fledged new ride- sharing business that is disruptive and differentiated through superior customer experience. Methodology:- Primary Research: Conducted interviews & survey withstakeholders like Mahindra Electric, Electric cab sharing platfform, charging station, drivers, customers | URI: | https://repository.iimb.ac.in/handle/2074/20042 |
| Appears in Collections: | 2019 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P19_173.pdf | 2.45 MB | Adobe PDF | View/Open Request a copy |
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