Analysis of the impact of sound on brand recall and loyalty

Abstract

Our literature review suggested that Voice associated with a brand leads to higher brand recall, recognition, loyalty, awareness and this would further cause an increase in purchase and brand recognition. We did a further research to conclude whether voice increase loyalty, emotional or cognitions in the mind of customers. Through experimental research we found out that Voice associated with a brand increase loyalty, but there is no significant impact on emotion and cognitions. Therefore, managers can use these insights and associate voice with Brands as part of their marketing efforts to increase brand loyalty