1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20075
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dc.contributor.advisorMoorthi, Y L R
dc.contributor.authorGupta, Shivam
dc.date.accessioned2021-06-22T10:06:26Z-
dc.date.available2021-06-22T10:06:26Z-
dc.date.issued2019
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/20075-
dc.description.abstractThe report looks at a brand and specifically a B2B brand. The methodology used is literature review in the field of Business to Business Marketing, and Branding. The framework can be used for branding a B2B Capital Good, so see what supports the brand, how to command a price premium, and the role of networks and social media. It’s implications and limitations.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P19_156
dc.subjectB2B marketing
dc.subjectB2B brand
dc.subjectCapital goods
dc.titleB2B Branding: A Case of capital goods
dc.typeCCS Project Report-PGP
dc.pages18p.
Appears in Collections:2019
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