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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Collection's Items (Sorted by Submit Date in Descending order): 201 to 205 of 205
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2015 | Omni-channel sales and marketing strategies in Indian automotive (car) industry | - | Kumar, R Arun ; Sriganesh, M | 22p. | |||
| 2015 | Consumer attitudes towards adoption and usage of fitness wearables | - | Goel, Aman ; Pathak, Ashutosh Prakash | 75p. | |||
| 2015 | FMCG distribution in India: Study of the structure and functioning of distribution channels for FMCG firms in India | - | Kar, Atasi ; Majumdar, Abhishek | 21p. | |||
| 2015 | Tertiary sales data: Tactical and operational insight generation | - | Srivastava, Amar Kumar ; Siddharth, Kola | 23p. | |||
| 2015 | Jan Dhan Yojana: Analysis of the one-year journey | - | Gupta, Abhilasha ; Tandon, Himanshu | 22p. |
Collection's Items (Sorted by Submit Date in Descending order): 201 to 205 of 205