Pricing strategy in telecom industry in India

Abstract

Telecom industry in India has seen an ever rising trend. Telecommunication in India is one of the most rapidly growing industries in the world. Over the last decade there has been a huge growth in this sector. With its deep penetration into the rural India the wireless segment is clearly dominating the overall customer base with 96.9% of the total subscriptions. While the growth rate of the overall industry is huge, on the other hand, the network providers are going through a price war. Each of them are trying to attract and increase its customer base through various offers. Providing right offers to right segment of customers at the right time is one of the keys to success. In this study we are trying to decipher the possible consumer behavior the telecom providers are targeting through their pricing strategy. We have also tried to compare among the various usage plans that are prevalent in USA viza-vi India.