You look good salons

Abstract

Looking out of the window at his office, Rahul wondered how to tackle what was probably the first headwind he had faced in his three years. He had just finished an interview with one of his high usage customers who had come to his salon a whopping 260 times in a year. (The average number of visits made is around 15-18). Employee morale was reducing thanks to customers like these. While he was making a loss every time such customer visited him, even the overall profit margins were taking a hit. There was something wrong with the bundling offer he had made. But what was it? Was the offer itself at fault? Did he need to re-think his entire pricing model? Was the bundle attracting the wrong type of customers?