Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20287
Title: One stop bridal solutions
Authors: Usha, B 
Keywords: Bridal industry;Bridal solutions;Endeavour
Issue Date: 2015
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P15_189
Abstract: Every girl wants to have a perfect dream wedding. In this endeavour she spends a lot of time and money in choosing her attire for the wedding day. There are a lot of elements to a bridal attire. It is not just the Saree but many other things that make the bride look special on her day. The various other elements are shown in table. Hence a bride spends close to INR 50,000 in things other than her saree. And what is to be noted is that she has to go to 10 different places for each of these items. And what is even more interesting is that she has to go multiple times to the same place in many a situations.
URI: https://repository.iimb.ac.in/handle/2074/20287
Appears in Collections:2015

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