A study on determinants of consumer download behaviour of mobile apps and develop a rating model to define the factors of stickiness

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20291

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Velmurugan, P
dc.contributor.author	Harish, D K
dc.date.accessioned	2021-07-24T08:55:16Z	-
dc.date.available	2021-07-24T08:55:16Z	-
dc.date.issued	2015
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20291	-
dc.description.abstract	The rapid rise of smartphones paved the way for numerous mobile apps. However, consumers retain only a few apps in their mobile for a long time and uninstall many apps in short time. This paper identifies the pre-and post-determinants of consumer downloading behaviour of mobile apps. It focuses on the stickiness issue of apps with the Indian consumers. The paper also develops a rating model to determine the stickiness performance of mobile apps using an app score.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P15_193
dc.subject	Consumer behaviour
dc.subject	Mobile apps
dc.subject	Smartphones
dc.title	A study on determinants of consumer download behaviour of mobile apps and develop a rating model to define the factors of stickiness
dc.type	CCS Project Report-PGP
dc.pages	21p.
Appears in Collections:	2015

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