Reasons for success and failure of e-commerce businesses in India: With focus on Flipkart

Abstract

The study aims to put on record the various factors that contribute towards the success or failure of an ecommerce startup in India. The industry is recording growths unmatched by any other industry/sector and accounts for considerable investment opportunities. This is aimed to present the reader with a guide for a successful ecommerce startup. The ingredients that must be inserted to establish a successful ecommerce story. The study is done with a special emphasis on India’s largest e-retailer Flipkart.com and understands the business model in great detail. The study also establishes a future outlook and recommendations for the startup. Some of the reasons of success can be accounted as infrastructure and networks. There is a great emphasis in the sections as the authors understand the most critical drivers for the industry is infrastructure and networks.