Digital marketing strategies for millennials for wise foods

Abstract

With an aging consumer base, Wise Foods is working to better penetrate a younger, more technologically savvy consumer base. At the same time, new technologies are changing the way we eat, shop and live and traditional means of advertising and promotion are less effective. Therefore, the objective of this project was to research, develop & recommend a set of strategies and tactics by which Wise can better target and more effectively reach younger consumers using new digital media means to generate awareness, trial and continuity of Wise snack purchases.