Textile showroom franchising model for tier-2 and 3 Indian cities

Abstract

Textile in India has long standing tradition associated with it. It has been the major contributor of trade since the age of silk route. Over the time, the industry has evolved to manufacture garments of different quality and nature. However most of the supply chain sectors in the Textile value chain are highly fragmented and unorganized. Especially retailing sector which adds more value in form of branding, offers many opportunities for organized players to consolidate. Within textile retailing, Multi-brand retailing is region-specific and has very high share of unorganized players. Hence it would be interesting to analyse the ways in which the established brands in multi-brand retailing would expand cost-effectively to tap more customer base