Strategic use of SMAC (Social, Mobile, Analytics, Cloud) in retail marketing

Abstract

The most significant development to materialize over the past few years with the potential of path-breaking ideas and revolutionary change in the way business is done through the introduction of the strategic use of a phenomenon that is often referred to as SMAC or Social, Mobile, Analytics and Cloud. With digital marketing being on the high priority strategy listings of most major marketing giants, the scope of SMAC to be used in marketing strategies is phenomenal. Retail marketing has become the biggest emerging trend in the country’s economic cycle. It involves the range of activities undertaken by a retailer to increase awareness and thereby improve sales of the company’s products. The distinct features of retail marketing include selling finished goods to a small group of consumers and selling from a fixed location.