Flively: Marketing for rapid adoption

Abstract

Flively is a social networking application targeting international travellers. Service seeks to enable on-flight networking and facilitate and seekers in finding help. For the former, Flively is tentatively targeting young travellers (students) in the US-India leg. For the latter, Flively is tentatively targeting parents travelling the US-India leg. Service will not be charged at the outset; focus on creating critical mass of user base cost-efficiently.